An agency owner recently asked me for my list of must read books so she could stock up and encourage her team to dig in (and no doubt herself as well) and so I thought it made sense to share the list with all of you.
I don’t like books that are big on theory but not on tangible ways to put those theories into play so all of these books are good reads with lots of practical takeaways. They’re in no particular order after the first 3 — which are the best business/marketing books I’ve read.
Selling the Invisible — Harry Beckwith
Becoming a Category of One — Joe Calloway
Radical Leap — Steve Farber
The Automatic Customer — John Warrilow
Hug Your Haters — Jay Baer
Everybody Writes — Ann Handley
Smarter, Faster, Better by Charles Duhigg
The Power of Habit by Charles Duhigg
Start with Why by Simon Sinek
Contagious by Jonah Berger
Tipping Point by Malcolm Gladwell
The Challenger Sale by Matthew Dixon
Predictably Irrational by Dan Ariely
The Go Giver by Bob Burg
To Sell is Human by Dan Pink
The New Rules of Marketing & PR by David Meerman Scott
Blue Ocean Strategy by Renee Mauborgne
Growth Hacker Marketing by Ryan Holiday
Crossing the Chasm by Geoffrey Moore
The Secret to Closing the Sale by Zig Ziglar
Misbehaving by Richard Thaler (not what you think it’s about — it’s a business book)
Hooked by Nir Eval
The Human Economy by Wayne Pacelle
The Miracle Morning by Hal Elrod
The Third Wave by Steve Case
The Ideal Team Player by Patrick Lencioni (I think all of his books are good but this, IMO, is his best effort)
The One Thing by Gary Keller
Drive by Daniel Pink
Traction by Geno Wickman
Eat that Frog by Brian Tracy
Switch by Chip & Dan Heath
Mastering the Rockefeller Habits by Verne Harnish
