Remember that fable about the blind men who were all standing near an elephant? When they were each asked to describe the elephant, they reached out and touched the part of the animal that was closest to them.
The man who was holding onto the elephant’s tail said, “why an elephant is like a snake.”
The man who was near the leg said, “No, an elephant is like a tree trunk.”
And the man who was near the elephant’s mid-section said, “no, it’s built like a wall.”
They were all right. Sort of. Lots of different perspectives.
That’s sort of what AMI is like. Depending on who you talk to or which testimonial you read, you’ll hear how AMI shows up for that particular owner and how we serve their agency. But it’s probably not the only way.
So we decided it would be helpful if we created a graphic that showed you the whole beast, to stick with our story.
On the lowest rung — we try to produce a lot of really useful, smart content (podcast, blog, research series, webinars, etc.) to help you run your agency better and more profitably. You can access all of that for free.
The next layer of AMI is our courses and our annual conference, the Build A Better Agency Summit. We offer live workshops and on-demand courses on a variety of topics. That’s a one-and-done — you pay, you show up and learn, and then, if you want, you can be done with us.
The next layer is our associate memberships. This is for the agency that wants discounts on AMI services, courses, etc., access to member-only content, discounts, and communication direct from Drew and Danyel.
If you want to go one layer deeper, we offer onsite consulting and remote coaching. We’ll come to you once or on a regular schedule for the onsite consulting. If you prefer a more consistent but remote option, we offer coaching packages where you will work with someone on our team.
We also offer a variety of virtual peer groups, built for a specific agency role. Our CFO, COO, and CTO groups help your agency’s most critical leaders level up their skills, network of peers, and best practices. Our key leaders group meets in person (April and October in Denver) for two days of intense learning and sharing.
AMI is most known for our owner-peer networks. We know how lonely it can be to run an agency and our peer groups create a posse for our owners — a group of other owners they can reach out to, count on and both celebrate and commiserate with. We have two options — live (2.5 days of intense learning twice a year) or virtual (60-90 minutes every month on Zoom) networks. We have many members who’ve been around for 20+ years and in some cases, we’re on our second or third generation of owners.
The owner peer networks are amazing and the owners love them so much they asked us to create a peer group for their right-hand men/women. We call this a key leadership group. They meet twice a year in person as well.
At the top of the pyramid is our M&A and succession work. We help agency owners decide how, when, and where they’d like their succession journey to take them. If that includes a sale (internal or external) we do it all
We also offer some stand-alone products like client satisfaction surveys and our AMI Marketplace, where agencies can access services, SaaS, and products at a special AMI price.
If you have questions about any of that — shoot us an email and we’re happy to schedule some time to answer your questions, and learn a little more about your agency.
