finding new clients Archives - Agency Management Institute

The Most Important Principle of New Business Pitching
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The Most Important Principle of New Business Pitching

Agency Management, Agency Smarts, Client Relationships, New Business

The Most Important Principle of New Business Pitching

I learned the most important lesson about new business pitching from an unlikely source for a man in my business: record producer Jimmy Iovine. In 2013 I was a proud dad sitting in the audience at the University of Southern California’s commencement ceremony. The keynote speaker was famous music producer and co-founder of Beats headphones, [...]

By Steve Boehler|

That Potential Client Is Judging You So Focus on Making a Good First Impression
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That Potential Client Is Judging You So Focus on Making a Good First Impression

Client Relationships, New Business

That Potential Client Is Judging You So Focus on Making a Good First Impression

No, thin-slicing isn't a phrase to describe the way you cut a loaf of bread; it's a term that denotes what we do upon first meeting people. According to Oregon State University professor Frank Bernieri, people make immediate judgments about others from observing only mere seconds -- aka a "thin slice of" -- their behavior. "From the [...]

By Drew McLellan|