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3 Science-Backed Reasons You Need to Post on LinkedIn

The image that most professionals have about posting on social media isn’t too positive. In fact, it’s usually downright horrible. When you picture “posting on social media,” what image comes up? Teenagers sprawled on their beds and posting Instagram selfies on their phone? The hipster taking a picture of their food at a restaurant for Facebook? Your friend who can’t seem to stop posting their every thought to Twitter? If that’s how you view social media engagement, it’s easy to blow it off. It doesn’t seem connected to the goal of winning more business. But what if I told you that there was actually science behind why you should be online? There are very specific professional outcomes that you can support through regular and consistent engagement on social media. And for your professional goals, there’s still no better place to spend that time than on LinkedIn. Unconsciously (and Powerfully) Influence Your Prospects Through LinkedIn If you want to build your credibility, influence, and reach, there are no tools as efficient, scalable, and accessible as social media platforms. Social selling advocates tend to focus on using digital platforms for research, pipeline-building, and information-gathering, and rightly so. There are also powerful ways that all professionals can use it for building a stronger brand among your network. You can use it to make your presence known and actively influence your connections. And your connections might not even know that it’s happening, because much of what influences us isn’t being processed at a conscious level. We can see this by looking at the ideas and writing of researchers like Dan Ariely, Daniel Kahneman, and Sheena Iyenga. Central to their research are the cognitive biases and unconscious heuristics that influence [...]

By |October 4th, 2018|

Agencies need to walk their social media talk

I had the good fortune of being a guest on a RockStar Radio Network show a couple weeks ago to talk about a topic I believe in strongly -- agencies need to walk their social media talk.  My good friend Steve Olenski was guest hosting for Carol McManus, the LinkedIn Lady and he asked me to be his guest. The topic Steve wanted to talk about is one I have been passionately talking about for some time.  Agencies who sell social but don't do social for themselves are going to be unmasked as the naked Emperors in the near future. Right now, most clients are still mystified by digital/social and they look at the agencies who guide them as magicians.  But pretty soon, everyone is going to understand that social is just a channel and it's really a reflection of our society fundamentally changing how we connect and communicate. At that point -- clients are going to point to the agencies who are charging them a pretty penny for creating and executing their digital strategy and say "hey, if you think this stuff is so revolutionary and important and worth the investment we've been making -- why aren't you doing it for your own agency?" Busted!  You've been exposed as a poser. Most agencies are doing an abysmal job with their own digital strategy.  They're either on auto pilot or they're jumping in and out, depending on how busy they are.  Worse... are the agencies who think their blog is where they should talk about themselves, their awards, their clients, their work.  Ugh. Steve and I dig into all of that during the show.  I'd love to hear what you think after you have a chance to listen [...]

By |June 7th, 2012|
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