We’re all blogging, writing newsletters, trying to speak at conferences, etc. We’ve got content coming out of our ears but content does not equal thought leadership. If you and 1,000 other agencies all blogged about the new Pantone color of the year — that’s content, not thought leadership. No one is going to pay you to create that. But genuine thought leadership that makes me better at my job? Now that you can get paid for!
Think about how much more motivated you and your team would be if your content actually made you money and helped your clients as well.
Check out an article I wrote about thought leadership and the fine line we walk to get it right. As always, I’d love to hear your thoughts.
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