Every advertising agency says they have a new business program. Most, I’ve discovered… have the “oh crap, billings are slow, we need to work the phones, networking events and call some dormant clients” model of prospecting. Over the next month, we’re going to delve into advertising and marketing agency new business efforts in a much deeper way. But on this Friday afternoon, I just want to share with you this infographic created by the folks at The List.
Do you recognize your agency in one of these seven new business models? If so — is it the model you think is most effective for your agency or is it just the model you’ve fallen into our of habit, lack of planning/time etc.
Bottom line — take a look at your pipeline right now. Is it filled with the right prospects? Enough of them? (click here to download PDF of infographic)