By establishing your thought leadership, you’re not only helping to educate your customers on important topics, but you’re also positioning yourself as an expert in your industry. That rapport and top-of-mind position will help you maintain a steady flow of new business over time. And it’s why failing to position yourself as a thought leader can be detrimental.
In this piece I recently contributed to Forbes.com, I discuss how thought leadership can boost business, here are a few tips to kick off your thought leadership strategy.
