Is Gratitude A Noun Or A Verb?
Many years ago, I created a “mantra” for myself - three words that I try to live by every day. Gratitude • Grace • Give. I had a wooden sign made and it hangs in my home — to [...]
May the Workforce Be With You: How to Hang On to Creative Talent
Let's face it––you are going to employ a lot of creatives over the lifetime of your agency. Gone are the days of designers and writers settling into the same role until they finally receive the gold watch and pat on [...]
What’s Your 2022 Plan?
I know some of your are still hustling to make 2021 as profitable as possible, but it’s time for you to begin thinking about 2022 and your plan of attack once the holidays are past. As I always do this [...]
Are your clients thankful for you?
In a previous newsletter I told you about a business partner that was making it tough to love them because we were paying the price for their growth through mistakes, lack of attention to detail, and dropped balls. That triggered [...]
How Culture Can Make or Break Your Brand
Brand is often first to blame when marketing tactics aren’t converting, customer churn and employee attrition rates are increasing, the team is not performing, or financial performance is declining. How many times have you said or heard the phrase, “We [...]
Are you eroding your clients’ trust?
On the agency side of my world, we do a lot of work with a strategic partner who is smart as a whip, responsive, and very invested in our success. What’s not to love about that? They’re premium priced but [...]
Want To Make Your Agency Stronger? Embrace Uncertainty
There will always be uncertainty in life. Instead of pining after a “normal” that probably wasn’t as rosy as you remember, embrace uncertainty and the perspective it brings. In this piece I recently contributed to Forbes.com I discuss how to [...]
Do You Really Have Peace of Mind?
As I was racing to turn in my copy for next week’s social media & email marketing campaign and getting the last approvals to my book editor, I found myself at a crossroads and wondering: are these activities going to [...]
Understanding Your Company Culture Could Be Key To Branding
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray. In this piece I recently contributed to MediaPost.com I discuss how pinpointing and capitalizing on the aspects that affect [...]
Creating Systems That Your Team Will Actually Use
If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list. My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in [...]