Agencies need to stop hiring “nice”
One of my pet peeves is the hiring practices of agencies -- we need to stop hiring "nice". Earlier this month, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 [...]
Should my advertising agency take on debt?
All debt is not bad debt -- the question you need to ask yourself is 'should my advertising agency take on debt?" Every business faces the issues surrounding cash flow and keeping the money moving in and back out the [...]
Do you see a vendor when you look in the mirror?
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness to [...]
The economy is pushing agencies into vendor roles
Earlier this week, we kicked off a conversation about why agencies find themselves relegated to vendor status. If you remember, we identified 3 causes. The economy -- workforce reductions, budget cuts and overall fear (out of your control) Agencies willingness [...]
Tired of being treated like a vendor? Stop acting like one.
Agency owners and staff alike have been complaining to us for several years about the growing number of clients – including existing clients – who insist on employing the agency as needed, rather than maintaining a long-term working relationship. In [...]