Whether you want to improve the skill, leadership and commitment levels of your current team to elevate them to be the best they can be or you need to add a superstar to your roster – you have to be able to assess their skills, attitudes, behaviors and motivations. How do you make increasing employee [...]
Agency owners are creative by nature and as such, our minds are churning 24/7 with ideas and new initiatives we want to experiment with and implement. But which ones are worthwhile? What should we pursue and what should we skip over? It’s helpful to have a sounding board to explore these potential directions before you [...]
You look at your employees and you see what’s possible. They’re capable of even more. But what’s in the way of coaching and mentoring employees so that they can get there? There are lots of reasons, but the biggest one is you. You have to make the time for coaching and mentoring employees if you ever [...]
Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way. My podcast guest Karl Sakas and I chatted about those obstacles and how to move around them. Some of [...]
Never had a mentor? Not sure where to start or how to structure a successful mentoring relationship with your employees? In my podcast conversation with Mitch Matthews, he helps us to understand what great mentoring looks like. Mitch will show you how to mentor your employees with a wide variety of tools and specific solutions [...]
Every fifth podcast — I’m doing a solocast. That’s just you and me, having a conversation about a topic that I know is on the minds of agency owners. For this solocast — we’re going to dig into a topic that I probably dive into every single week with agency owners — some good old [...]
When I look an agency owner in the eye and ask, “what’s your business succession plan?” it’s amazing what I see in their eyes. I work with 150 or so small to mid-sized (1 employee to 150 employees) privately held agencies every year. These are smart business owners who are successfully running profitable businesses that [...]
When I review an agency's new business plan (assuming they have one) one of the strategies that is usually built into the plan is building a thought leadership position for agency owners or leaders. Within that strategy is usually a list of tactics and one of them is almost always secure speaking engagements. Hard to [...]
One of the biggest issues that agency owners and other key staff that are charged with agency new business face is getting on the radar screen of their prospects. This is where a small business marketing technique could come in handy. Read on for more. Even when you have the experience, knowledge and chops to help a prospect move [...]
An ad agency creative brief is one way to get your creatives to stay on target when they may be struggling. In today's digital, data driven agency environment -- many agencies struggle to keep their creatives on target. We're evolving from the Mad Men era where creative was king to a time when results, ROI and [...]
