When I review an agency’s new business plan (assuming they have one) one of the strategies that is usually built into the plan is building a thought leadership position for agency owners or leaders. Within that strategy is usually a list of tactics and one of them is almost always secure speaking engagements.
Hard to argue with that strategy or the value of using speaking gigs to put yourself in front of a room of prospects and influencers. But it’s a long road between putting it into your marketing plan and actually making it happen.
Fortunately for you — Karl Sakas has written a how to guide that will walk you through exactly how to secure those sought after opportunities. His book, The In Demand Marketing Agency: How to Use Speaking to become an Agency of Choice is a primer for agency leaders whether you’ve been speaking for years or are just starting.
Not only will this book walk you through the mechanics of securing the speaking opportunities, but it’s also packed with templates, check lists and samples of everything from speaking contracts to post presentation surveys and follow up tools. He has literally mapped out the entire process for you.
Best of all, Karl is not someone writing a generic book. He’s a guy who knows agencies, has owned agencies and uses the tools he describes to promote his own consulting business. So you know that every tip and trick was hard earned and learned.
Karl has generously given me three copies of his book to give away. To qualify for the drawing (i’ll use random.org) all you need to do it leave a comment and tell me what you’d like to learn from the book.
I’ll draw 3 names at the end of the month — so leave a comment and you’ll be entered to win. If you don’t win — you’ll still want to get a copy of the book and you can by clicking here. (affiliate link)
Note: Karl did kindly send me a free copy of his book but I had already reviewed it and as you know, I wouldn’t tell you it was good if it wasn’t!