Running a marketing agency is often a lonely endeavor. While you have a team to lead and clients to serve, there are few people who truly understand the weight of making payroll or the nuances of agency-specific scaling. This is where peer groups become essential. Why Agency Peer Groups are Essential for Growth A peer [...]
A guest post by Build A Better Agency Sponsor Manish Dudharejia from e2msolutions Building and scaling a digital agency comes with its unique set of challenges. In the dynamic world of digital marketing, success often hinges on making effective decisions. To navigate this landscape, digital agency owners can benefit from adopting practical mental models that [...]
Primed with this knowledge and the motivation to advocate for your agency, your employees can naturally win over prospects in organic, genuine ways. In this piece I recently contributed to SpinSucks.com, I discuss how to educate your new hires to serve as advocates for your agency.
As agency owners and leaders — we live in a pressure cooker. There’s always an endless list of To Dos. Deadlines constantly loom. Someone is always in our doorway, needing five minutes that quickly turns to twenty. Clients call with emergencies, employees have personal issues and we seem to be the focal point where all [...]
If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list. My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in time, your team can hand over the SOP to someone else on the team and [...]
Almost every agency owner I know wishes they didn’t have to do sales and wants to hire it out to an employee. I hear this every day because what we do is hard to sell. 99 out of 100 salespeople that an agency hires will not sell more than their initial salary and are usually [...]
"Even if you’ve done everything possible to maximize your agency’s valuation, there will likely be surprises throughout the selling process." In this piece I recently contributed to Spinsucks.com I discuss how to maximize your company’s value to prep for the sale of your agency. No matter the size of your business, there’s a buyer out [...]
"Successful agencies understand who their target clients are. Every other aspect of business — sales, operations, marketing, etc. — becomes infinitely easier once you know what market you’re working in." In this piece I recently contributed to MediaPost I discuss how as an agency, it's important to cement your verticals and own those markets in [...]
Let’s look at some different ways organizations have taken a firm stand.
At the beginning of most of my engagements, I start by sending the client team a questionnaire that helps me establish a baseline understanding of how the agency approaches business development—strengths, weaknesses, skills, and areas of resistance. In it, I ask them to describe their ideal client. Here’s a sampling of what I hear more [...]
