Marketing automation encompasses many different applications, including automated lead nurturing campaigns and personalised touchpoints, among others. The key is to determine what makes the most sense for your company initiatives and follow these three steps to build rapport and provide value to potential clients throughout the sales process. In this piece I recently contributed to [...]
Navigating ambiguity is a primary concern for any leader. When the world is changing around us at an unprecedented rate, even the best leaders may struggle to set priorities, communicate clearly, and drive the vision. Nothing splinters clarity like the urgency of our recent global pandemic, and when ambiguity goes unchecked for many months, trust [...]
We’re about to round second base on the year and kick off towards home plate. Does the idea of pushing yourself to accelerate and notching it up a gear seems daunting right now? Are you tired? You’ve been pushing hard since mid-January and my guess is that your tank is about out of gas. Before [...]
When we think back on those first few years of owning an agency, somehow the tough parts get muted. We remember the late-night pizza strategy sessions and the euphoria of signing that first big deal. But somehow we forget being one mistake or choice away from having to call it quits. That period of discomfort [...]
When it comes to succession planning, many agency owners think about the eventual closing or sale of their agency. Truth be told, most of you are not really prepping for that day as early or in as detailed a way as you should. You greatly reduce your options when you don’t have a long-range succession [...]
No one is excited to have a difficult conversation with a key team member. But you choosing to avoid that conversation (I initially wrote your inability to have that conversation but we know it’s not really inability) because it’s uncomfortable can cost your agency so much. In today’s super snug employee recruitment/retention environment — you [...]
I get asked some variation of this question every single day. Successful, profitable agency owners ask it. Agency owners that are struggling with having their work commoditized ask it. What they’re really asking me is “what are agencies selling that is profitable” but of course the answer is much more complicated than that. The answer [...]
I’m guessing when you read that headline, you snorted, rolled your eyes, or made a “duh” expression. I know you converse with your employees but do you actually have meaningful conversations? Here’s what I observe in most agencies. You greet employees as you see them during the day You have “as you run by them [...]
Creative provides the largest opportunity for marketers today. But with limitless creative decisions... How can you be sure you’re nailing every choice you make? The rules for digital marketing can sometimes feel too fast-paced. Our world is full of ever-changing targeting and privacy restrictions, especially due to the updates ushered in by iOS14 and Google’s [...]
It’s a tricky balance: considering your budget and exploring the benefits of “luxuries” like research. But what if you could benefit from the insights research provides without breaking the bank? In this piece I recently contributed to Business2Community.com, I discuss how to do your own research for your agency because if you want to be [...]
