The pandemic wasn't the first time agency owners and advertising leaders "rented" talent. The 2008 recession forced many businesses to outsource advertising work. In this piece I recently contributed to MediaPost.com I discuss how by leveraging the abilities of outsourced partners, agencies can cover skill gaps while making better use of full-time employees.
COVID-19 forced HR professionals to adapt to a new business landscape. Now that we're entering a post-pandemic world, HR must evolve again. In this piece I recently contributed to TalentCulture.com I discuss the new responsibilities of HR to revisit their cultures and policies, helping them understand the importance of prioritizing diversity and inclusion, flexibility, and [...]
They say that the only thing we fear more than public speaking is death -- but the process doesn't have to be that stress-inducing. In this piece I recently contributed to Entrepreneur.com I discuss how you can strategically approach landing paid or free speaking engagements and bolstering your thought leadership.
We all know it’s easier to sell to someone who knows and trusts us. In fact, it’s essential. We can either try to create that sense of connection and trust during the sales process or it can already exist long before the sales dance begins. I have seen many agencies build their entire biz dev [...]
As an agency management consultant, I frequently ask agency owners what goals they’ve set for their businesses. Without exception, the first — and often only — goal they cite is more revenue. Unfortunately, revenue is a vanity metric. Bringing in more money might make you feel good, but it doesn’t always indicate meaningful growth. If you’re [...]
In case you haven’t heard, you are supposed to be a thought leader and your clients are as well. Thought leadership goes by many names — authority, expertise, having a niche, being an expert, etc. But at the end of the day it’s all about having a depth of expertise and sharing it so that [...]
I'm not that definitive about a specific book as a general rule, so you know this one is special. But if there’s anything I know about 2021 and beyond — the agencies and organizations who consistently deliver big and bold ideas that solve new problems are the ones who are going to win the day. [...]
What if I told you that strategic thinking is a mindset that any workplace can nurture and regularly deploy? Your agency is likely brimming with big-picture thinkers, so don’t try to do it by yourself. In this piece I recently contributed to Business 2 Community I discuss ways to teach and empower your team to [...]
Last week’s newsletter about many agency owners needing a break and using the summer lull to replenish yourself so you’re ready to push seemed to strike a nerve. I heard back from many of you that you’re pretty sure I am spying on you through the window or have bugged your office. (I promise — [...]
By welcoming fear and feedback, you can become a more vulnerable and gracious leader. Here are a few great ways to embrace vulnerability. In this piece I recently contributed to Real-Leaders.com I discuss how leaders can earn their stripes by embracing vulnerability.
