If you’ve heard me say it once, you’ve heard me say it 1,000 times — it’s tough to be a generalist out there. In simplest terms, it means your competition is everyone from the 16 yer old kid who builds websites to every freelancer, to 99 designs to every other agency within your prospect’s knowledge [...]
I know it’s a rare individual who can weather the rocky road that is agency ownership. After spending more than a decade working with over 250 agencies a year (and doing it for my own agency for 25 years) I know it’s not easy. The highs are glorious and nourishing. But the lows — man, [...]
As the pandemic fades, many agency owners are breathing a sigh of relief. I understand the urge to take a break and slow down but now isn’t the time. The agencies that remain flexible and continue to invest in business development initiatives will capture the clients who are eager to rebound from 2020. In this piece [...]
Marketing campaigns take a lot of work. From scoping and strategizing to executing and reporting, even small campaigns can involve multiple moving pieces and lots of planning. With so much work involved it’s important to understand if those efforts have been successful or if they need to be reworked for next time. No one wants [...]
The content that leaves the strongest impact doesn’t detail a product’s every bell and whistle. Instead, it makes us feel something: happy, relieved, sad, angry, scared, etc. In this piece I recently contributed to SpinSucks.com I discuss how to use emotional theory to inspire a connection to your brand.
If you’ve found this article, you probably already know that programmatic advertising is growing—fast. In a few short years, the share of digital ads run programmatically has skyrocketed from zero to 85%, and it continues to climb year over year, particularly as COVID-19 has hastened the shift toward all things digital. Without offering programmatic as [...]
I read a statistic once about the frequency of floral deliveries in relation to the length of the relationship and as you might imagine, the longer the relationship had been around, the less often flowers got sent. It was an old article in Psychology Today and the point of the article was that in the [...]
Right now, many agencies struggle with the same serious problem. This issue can drag down profitability, lower employee engagement, and harm the reputation of the offending company, and in many cases, the biggest offenders are agency leaders. Unfortunately for clients and teams, some agency leaders struggle to keep their promises. We might be busy — [...]
Like it or not, our clients expect us to be ahead of the curve. They’re counting on us to keep learning and evolving our services to keep up with the constant motion that our industry (and culture) is experiencing. How are you and your agency doing that? An interesting way to assess if your agency [...]
This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations. In this piece I recently contributed to Mediapost.com I discuss how to create a vaccine policy for your agency and why it is important to be thoughtful about the parameters you put [...]
