In a previous newsletter I told you about a business partner that was making it tough to love them because we were paying the price for their growth through mistakes, lack of attention to detail, and dropped balls. That triggered a series of emails from some of our other partners who asked, “was that about [...]
Brand is often first to blame when marketing tactics aren’t converting, customer churn and employee attrition rates are increasing, the team is not performing, or financial performance is declining. How many times have you said or heard the phrase, “We have a brand problem”? And sure, the brand could very well use some love, but [...]
On the agency side of my world, we do a lot of work with a strategic partner who is smart as a whip, responsive, and very invested in our success. What’s not to love about that? They’re premium priced but their knowledge and skills have earned them the right to charge that kind of money. [...]
There will always be uncertainty in life. Instead of pining after a “normal” that probably wasn’t as rosy as you remember, embrace uncertainty and the perspective it brings. In this piece I recently contributed to Forbes.com I discuss how to embrace uncertainty to become stronger and the three steps you can take to get you [...]
As I was racing to turn in my copy for next week’s social media & email marketing campaign and getting the last approvals to my book editor, I found myself at a crossroads and wondering: are these activities going to help me to achieve peace of mind? Even I, who have the best laid out [...]
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray. In this piece I recently contributed to MediaPost.com I discuss how pinpointing and capitalizing on the aspects that affect your culture, you can strengthen your brand and people’s perceptions of your company.
If you're a busy agency owner like myself, you know that systems are so important, but likely the last thing on the never-ending to-do list. My secret sauce? Standard Operating Procedures (living, breathing documents) so that at any point in time, your team can hand over the SOP to someone else on the team and [...]
You can't lead a team effectively until you take steps to regain your confidence. In this piece I recently contributed to Entrepreneur.com I discuss ways to overcome self-doubt and restore your confidence.
If we’ve ever met or you’ve ever watched any of our weekly videos, you know that I love baseball. For those of you who think it’s boring or slow — we should chat. But stick with me through the analogy. Ty Cobb ended his baseball career in 1928 with a career batting average of .366 [...]
Convenient transactions are great, but feeling like an “insider” is even more appealing. People want to be a part of a VIP community with exclusive access to products and services. In this piece I recently contributed to Forbes.com I discuss the allure of subscriptions and memberships goes way beyond convenience. What people really appreciate is [...]
