Understanding Your Company Culture Could Be Key To Branding
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray.
In this piece I recently contributed to MediaPost.com I discuss how pinpointing and capitalizing on the aspects that affect your culture, you can strengthen your brand and people’s perceptions of your company.
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups