Agency Owners Should Leverage These Client Trends To Solidify Their Services
As the pandemic fades, many agency owners are breathing a sigh of relief. I understand the urge to take a break and slow down but now isn’t the time. The agencies that remain flexible and continue to invest in business development initiatives will capture the clients who are eager to rebound from 2020.
In this piece I recently contributed to Forbes.com I discuss three client trends that emerged over the past year that I believe will affect agencies for the next 12 to 18 months
For almost 30+ years, Drew McLellan has been in the advertising industry. He started his career at Y&R, worked in boutique-sized agencies and then started his own (which he still owns and run) agency in 1995. Additionally, Drew owns and leads Agency Management Institute, which advises hundreds of small to mid-sized agencies on how to grow their agency and its profitability through agency owner peer groups