As the pandemic fades, many agency owners are breathing a sigh of relief. I understand the urge to take a break and slow down but now isn’t the time. The agencies that remain flexible and continue to invest in business development initiatives will capture the clients who are eager to rebound from 2020.

In this piece I recently contributed to I discuss three client trends that emerged over the past year that I believe will affect agencies for the next 12 to 18 months