Tips for Tracking and Measuring Marketing Results

Marketing campaigns take a lot of work. From scoping and strategizing to executing and reporting, even small campaigns can involve multiple moving pieces and lots of planning.  With so much work involved it’s important to understand if those efforts have been successful or if they need to be reworked for next time. No one wants to tie up resources in campaigns they’re not confident will get results. Whether that’s new email addresses, brand exposure, or new leads, implementing the right tracking from the start will make repeating winning campaigns a breeze.  5 Tips for Measuring Marketing Results Setting yourself up for success starts long before any campaign assets have been created. Understanding what will need to be tracked and how is the first step in tying tracking back to marketing. Ensuring there is a process in place for planning campaigns can help avoid any loopholes in tracking. Tie in these tips when creating your strategic process and you’ll be good to go! 1. Establish Your Goals Upfront The hallmark of any good marketing campaign is having established goals right from the start, along with measurable Key Performance Metrics (KPIs) for those goals. When it comes to setting a marketing goal, there are usually only a handful of options. The goals are usually one of three things: lead/sales generation, brand awareness, or fan base growth.  Unfortunately, there are many metrics that will help track any of these three broad goals. Deciding which marketing performance metrics are the best for a campaign will come down to the details. For example, working to increase email signups probably means that the most important metric to track would be growth of the email list. However, if you’re using a freebie [...]