Now more than ever before, you have to differentiate yourself as an agency but with so many channels out there to consume content and distribute it in, how do you do it? Two words - thought leadership. Agency owners talk about the idea of thought leadership and the importance of it but never seem to [...]
Innovation doesn’t happen when you’re taking orders from a client. It happens when your agency and your client work together to build something groundbreaking and different. And that’s where every agency sets out to be: on the cutting edge of new ideas and trends. Today, thriving agencies aren’t just selling their clients marketing tactics; they’re helping [...]
So you’ve just hired a recent college graduate to handle your agency’s social media accounts. Congrats. Your Twitter account might get a few more followers, but you want more than that, right? The truth is that it takes more than hiring digital natives to make your agency digitally savvy. Don’t get me wrong — hiring [...]
As a marketing executive, you understand that metrics matter. When your creative teams work together on metric-oriented goals, you can serve your clients better, reduce mistakes and miscues, and maximize every dollar spent. Unfortunately, while you may love metrics, odds are your creative staff doesn't. At least, not yet. One reason creatives don't pay attention [...]
In the Flight of the Conchords song “Carol Brown,” Jemaine’s attempt to serenade a love interest is thwarted by a choir of his ex-girlfriends. As Jemaine sings his own praises as a would-be lover, the choir sings Jemaine’s many faults: “He doesn’t cook or clean; he’s not good boyfriend material.” (“Ooh, we can eat [...]
Most agency owners are visionaries – able to see the future and come up with idea after idea to keep their agency on top of things. But most agency owners struggle to move those ideas forward on their own. They need an integrator to help them get things done – to wade through the details [...]
“Going digital” isn’t a passing trend. Companies are learning — and proving — that building a flexible, integrated agency with a digital emphasis is essential. And that lesson is still being learned the hard way, even at the world’s most prestigious organizations. BuzzFeed leaked an internal report from The New York Times this week, providing an [...]
Small business owners have a lot to consider when it comes to employee benefits. Health insurance costs have been rising steadily, and with the implementation of the Affordable Care Act, many small firms may see a further increase in their premiums. Nevertheless, employers know that robust benefits packages are a huge draw for talented workers and [...]
Most CEOs are doers. They’ve built their businesses from the ground up and revel in the satisfaction their successes bring. But they can’t do everything themselves, and that’s OK. So, what should these doers actually do? When do CEOs delegate, and when do they take the lead? As a fellow CEO, I’ve contemplated this very [...]
In a recent article in The Wall Street Journal, 4As President and CEO Nancy Hill commented on the talent crisis in the agency world that Unilever’s Keith Weed mentioned at Cannes Lions. Hill argued that top talent can’t afford to work for advertising agencies — where entry-level salaries are often less than their student debt load [...]
