Yes, you heard me right. I am talking to you, the agency owner. And I want you to fire someone today. In doing so, you'll improve employee morale. You're thinking I must be the Scrooge of agency life -- suggesting you fire someone during the holiday season. It will ruin their Thanksgiving and the rest [...]
In this era of instant access to just about anything, clients are seeking out not only a good product but a personalized experience and human connection. Mass produced options may be convenient for customers and cost effective for corporations, but with so many more options available via the internet and reinforced in social media, the [...]
I work with hundreds of agency owners a year. We spend a lot of time talking about what's working and what's not working. If there's one common frustration among agency owners it's the hunt for the perfect new business specialist for your agency. I hate to tell you but your hunt for the new business [...]
Are you the kind of person who is better at solving someone else’s problems than your own? Do you see the same pattern in your agency? Do your clients get the benefit of strategy and planning and yet you can’t seem to find the time to give your own company the same focus? You’re not [...]
Some interesting stats on this infographic created by Levelwing.com. They tell quite a story. How close to your story is it?
Social media has had a real impact on not only our ability to communicate but how we communicate. Emoticons, twitter sized 140 character thoughts, tiny urls, etc. The “ease” of communication has also led to a decline in how to communicate. How prepared is your team when it comes to sending an email, writing a [...]
Client retention strategies are critical in your agency -- especially considering one third of all advertising agency clients expect to change agencies within the next 12 months. Let me rephrase that for you -- one third of all clients are going to FIRE their current agency within the next 12 months. Do you think that your marketing [...]
I talk to advertising agency owners all day long. We talk about staffing issues, new business challenges and the angst that comes with clients. My job is to listen, ask good questions and try to help the agency owner sort things out and plan next steps. Truth be told -- it's an easy job. Because [...]
If you're wondering what does an account executive do all day in a successful agency management system -- you've come to the right place. At Agency Management Institute (AMI), we've trained hundreds of account executives, helping them understand their role with their clients and within the agency. To be able to perform the myriad of [...]
Your people are your agency’s largest asset. They’re also your biggest investment. Despite that — most agencies do not have an actual plan for attracting, retaining and growing the right people. And they certainly don’t have guidelines for how to know when someone isn’t making the cut. I wrote an article for the Washington Post [...]
