As a CEO, you’ve built your business to be strong and competitive, you’re proud of your successes, and you’ve probably learned a few lessons along the way. One of those lessons probably is that you can’t do everything yourself. But what should you actually do? When is it important to delegate and when should you [...]
If a prospect was to ask your current clients about your agency, what would they say? If you don’t know, then you need to. You may do a great job singing your own praises, but it’s equally, if not more, important that you create a choir of positive voices that can back you up. I [...]
Is there such a thing as a loyal client? I think we all know a few. But the truth is, most agencies hang onto a client for 3-5 years and then they're looking around. If we're really honest with ourselves -- some of the blame for that disenchantment sits at our feet. When we're [...]
What is an account executive in marketing? What does account executive training consist of? In most agencies, an AE's first day consists of: A "fill out all the paperwork" meeting with your HR/accounting person A quick tour of the office, introducing the new account executive to the team as you walk through A lecture about [...]
Are you tired of thinking you've found a great new employee only to be disappointed again? You can definitely build a better agency with better hires. An advertising agency can be a tough place to work: We live in a world of high pressure, tight deadlines, and demanding clients. Let's face it, they're all part [...]
We’ve talked about the advertising industry’s love for gross billings. But again, gross billings is a misleading metric. So much of your result is impacted by the kind of services you’re offering your client and what the cost of goods for those services is. Clearly we need to find a better way to monitor and [...]
Having a flexible, integrated agency with a digital emphasis isn’t an option, it’s a necessity. It’s the rare client that doesn’t just assume that you have some expertise in digital. And yours would be the rare agency if the transition from a purely traditional strategy to integrating digital hasn’t been a bumpy one. It isn’t [...]
Many people dream of starting their own businesses. Making the transition from a corporate to small business environment can either seem deceptively simple, or can feel like you’re the only one speaking a language you understand. Assuming that processes and communication styles can transition from one to the other is setting yourself up for failure. [...]
Here is a tip on how to find prospects for your business, agency owner: Don’t waste your time chasing after every person interacting with your content, you’ll drive yourself crazy and it’s not worth the time. Here’s why: Agencies are finally embracing the idea of being content creators. That’s the good news. But, they’re also [...]
We just wrapped up one of our account executive training workshops -- we call it the Advanced Account Executive Bootcamp. A great group of dedicated account executives who all want to lead their team to even greater success. Whether I'm doing the advanced training or the Bootcamp for more entry level AEs -- we spend quite [...]
