Having a flexible, integrated agency with a digital emphasis isn’t an option, it’s a necessity.  It’s the rare client that doesn’t just assume that you have some expertise in digital.  And yours would be the rare agency if the transition from a purely traditional strategy to integrating digital hasn’t been a bumpy one. It isn’t easy.  And it gets more difficult if you treat digital like an add-on – something that’s separate from, or worse, secondary to the rest of what your agency offers.

So where do you start and how can you make it easier?  I wrote the following article for LinkedIn to walk you through the must haves in any integrated digital strategy.  For those of you who have walked through this particular fire, what challenges have you faced and how have you achieved success