If a prospect was to ask your current clients about your agency, what would they say? If you don’t know, then you need to. You may do a great job singing your own praises, but it’s equally, if not more, important that you create a choir of positive voices that can back you up.
I wrote the following article for Moz.com to look at not only why it’s important to have your current clients singing your praises, but how to create that choir of angels. By building a strong community for your clients they’ll feel connected and that that relationship has real value. The stronger the community, the louder the song. How do you engage your clients aside from the actual work? What song would your clients sing? I want to hear from you!