Podcasts

Business development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it’s time to market themselves to prospects.

Time tracking is one of the most overlooked resources in an agency’s day-to-day operations. Without it, you’re missing out on valuable data about where you need more training, more staff, or even if you’re charging enough for your services. That’s why I’m talking today about incentivizing daily time tracking with your employees.

Jeff Salzenstein says we can feel balanced and less like we’re about to snap. Learn good habits for agency leaders with Jeff Salzenstein. Weary is a great word to describe a lot of agency leaders right now. It comes up again and again that we’re just tired, overworked, and running on fumes. It’s not our fault, but there are things we can do to get back to feeling a little more balanced and less like we’re about to snap.

If you’ve ever been in a situation where you’re thinking, “I’m doing too much,” or “I don’t have time to be creative anymore,” get comfortable because this episode is for you. Today, we’re talking about optimizing your agency workflow through outsourcing and hiring so that you can get your hands out of everything and get back to doing more of the work you love.

Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture.

Creating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content.

For 2021 and 2022, we’ve been in a job seeker’s market where potential employees have more power to make demands. But now, this period is cooling off as we head into a recession. This means you should be able to find good talent for less money and with fewer demands.

Fear is a familiar feeling in agency ownership. It’s easy to feel like you don’t know what you’re doing or might be missing something important, especially if you’re doing it all yourself.

One of the best ways to establish yourself as a thought leader in your industry and get more right-fit clients is by publishing a book. Often, the people who don’t want to publish a book fall into one of two categories: those who don’t think they know enough (or think everyone knows what they do) or those who think they have the “secret sauce” and don’t want to give it away willingly.

Today on the podcast, we’re challenging how you approach B2B prospecting. If you’ve ever been afraid to openly advertise your pricing, roll out a free offer for new customers, or try something completely different from the agency norm, I hope this conversation inspires you to take the risk.