Podcasts

Episode 379:

The ROI of being a good podcast guest with Tom Schwab

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As agency owners, we’re always looking for ways to get great customers that increase our profitability while decreasing the length of the typical sales cycle. That’s the dream, right?

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Episode 378:

Taking meaningful steps to prioritize diversity in the workplace with Dr. Ella Washington

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Diversity in the workplace is the cornerstone of running a modern and successful agency. Without it, you’re not only selling your agency short, but you’re also passing up on an immense pool of talent and ideas that you won’t find by staying in a comfort zone.

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Episode 376:

Deploying effective business development strategies with Peter Levitan

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Business development will always be necessary for keeping your agency alive. Many agencies are great at marketing for clients but historically fall flat when it’s time to market themselves to prospects.

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Episode 375:

Incentivizing daily time tracking with Drew McLellan

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Time tracking is one of the most overlooked resources in an agency’s day-to-day operations. Without it, you’re missing out on valuable data about where you need more training, more staff, or even if you’re charging enough for your services. That’s why I’m talking today about incentivizing daily time tracking with your employees.

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Episode 374:

Good habits for great agency leadership with Jeff Salzenstein

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Jeff Salzenstein says we can feel balanced and less like we’re about to snap. Learn good habits for agency leaders with Jeff Salzenstein. Weary is a great word to describe a lot of agency leaders right now. It comes up again and again that we’re just tired, overworked, and running on fumes. It’s not our […]

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Episode 373:

Optimizing your agency workflow with white-label outsourcing with Manish Dudharejia

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If you’ve ever been in a situation where you’re thinking, “I’m doing too much,” or “I don’t have time to be creative anymore,” get comfortable because this episode is for you. Today, we’re talking about optimizing your agency workflow through outsourcing and hiring so that you can get your hands out of everything and get […]

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Episode 372:

Prioritizing diversity, equity, and inclusion in marketing agency culture with Farzana Nayani

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Marketing agency culture is constantly changing, but adapting the best we can is important. And one of the most important ways we need to be adaptable is by identifying where we can bring more diversity and new perspectives into our company culture.

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Episode 371:

The changing tides of content marketing strategy with Steve Pockross and Ryan Sargent

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Creating content and having a content marketing strategy have become the bread and butter of marketing agencies, and we have the research to prove it. In fact, many agencies are now saying that 75% of their revenue is coming from content.

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