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Podcasts

Episode 402:

The ROI of making your existing clients happier with Susan Baier

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It’s that time of year again — we’re evaluating the 2023 Agency Edge Research study, where we polled people who hire agencies about what they expect from agencies and what gets them to open their wallets for us.

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Episode 401:

Weaving creative innovation into agency best practices with Carla Johnson

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Part of being an agency means that you solve problems for a living. Clients come to you with a problem, and it’s up to you and your team to figure out the solution and present it to them in a neat package. Simply put, creative innovation is woven into the DNA of an agency.

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Episode 400:

The top agency trends to be aware of for 2023 with Drew and Danyel McLellan

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It’s that time of year again — we’re going over the top agency trends we’re noticing so far in 2023 and going into 2024. A lot has changed since the last time we went over the data, which means we have a ton of information that you’ll hopefully find valuable and can use as a compass for where to lead your agency through the rest of the year heading into 2024.

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Episode 399:

Reducing liability for agency owners, one data protection policy at a time with Hans Skillrud

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Keeping up with data protection and privacy laws is exhausting. Nearly every month, new legislation is being introduced state by state to help keep users’ data protected online. And while this is overall a good thing, it can get really messy if agency owners aren’t educated and informing their clients about what this means when they build out their websites.

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Episode 398:

The ins and outs of data analytics for agency leaders with Jim Sterne

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Marketing today is not absolute. It’s experimental, iterative, and ever-changing. And with that comes many challenges that we have to overcome and adapt to as agency leaders. One of those challenges is offering data analytics services to our clients.

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Episode 397:

The legal impact of AI-generated content on your agency with Sharon Toerek

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AI-generated content is rapidly finding its way into professional spaces and changing the way we work forever. This fact is especially important for creative agencies that are quickly realizing there could be legal implications for using AI to create work proposals, creative IPs, legal documents, and more.

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Episode 396:

Ending the cycle of fear-based pricing with Casey Brown

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We all want to get paid what we’re worth. But it’s more than likely that we’re downplaying our agency’s value because we’re too worried about pricing ourselves out or overcharging. This week, our guest, Casey Brown, will explain why that’s wrong and how to get out of a fear-based pricing mindset for good.

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Episode 395:

Mapping out an ideal day for agency owners with Drew McLellan

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This week, I’m covering an important topic I haven’t covered on a solocast before — agency owner work balance. Often, agency owners get pulled into too much of the day-to-day client work or aren’t correctly staffing the agency to get the support they need on the work they have.

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Episode 394:

How podcasting is shaping future advertising habits with Tom Webster

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Podcasts, radio, and TV are all similar mediums with a broad reach across the US. But over the years, younger audiences have moved away from radio and TV in favor of other platforms that offer ad-free subscriptions.

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Episode 393:

An accidental agency owner’s guide to scaling your business effectively with Herb Cogliano

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Many of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved.

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