Podcasts

We all want to get paid what we’re worth. But it’s more than likely that we’re downplaying our agency’s value because we’re too worried about pricing ourselves out or overcharging. This week, our guest, Casey Brown, will explain why that’s wrong and how to get out of a fear-based pricing mindset for good.

This week, I’m covering an important topic I haven’t covered on a solocast before — agency owner work balance. Often, agency owners get pulled into too much of the day-to-day client work or aren’t correctly staffing the agency to get the support they need on the work they have.

Podcasts, radio, and TV are all similar mediums with a broad reach across the US. But over the years, younger audiences have moved away from radio and TV in favor of other platforms that offer ad-free subscriptions.

Many of us didn’t initially set out to become agency owners when we first started working in the business we’re in now. It sort of happened accidentally, and we put our agency together on an as-needed basis as the clients kept coming in and our services and offerings evolved.

How you lead your business is critical to its success. People are the most important assets in our agencies, and without them, we can’t deliver our best work to our customers. That’s why it’s critical to prioritize agency leadership so your teams can do their best work and grow alongside your organization.

So many of us hate selling or feeling like we are “being sold to” because it has the old reputation of being manipulative, exploitative, and too pushy. Thanks to the sales tactics of the old days, our sales prospects have walls up before a call or meeting even starts.

This week, I’m using this episode to talk about some questions I get asked a lot, and that is what we offer in AMI memberships. Many of you want to know what our different tiers of memberships include and what other services we offer. If you’re curious about AMI and our membership offerings, this episode is for you.

You need innovative ideas to stand out and be ahead of the curve. We often get caught up in the chaos of day-to-day agency operations and retreat into the comfort zone of doing things the same way we’ve always done them.

Think about some of your favorite brands for just a moment. What aspects of those brands make you feel the most connected to them? Do you ever find yourself talking to your friends or family about a company you love so much because of what they stand for or how they connect with people?

There’s no denying that when the pandemic hit, the workforce changed forever. We experienced some of the most rapid shifts in our economy and lifestyles this century, and we still feel its effects today.