When running an agency, efficiency is key. While we would probably prefer to focus on any other task, establishing effective systems and processes is imperative to our agency operations. The systems we create and teach our team members will ultimately define our day-to-day, client satisfaction, and employee retention. This week, Marquis Murray of Ditto will share his knowledge on implementing agency operations adjustments into our team culture. Whether it’s project management software, a well-organized Excel sheet, or simply improving team communication across the board, Marquis knows exactly how to work with agencies to identify where they have the most room for improvement. When everyone gets on the same page and knows exactly where they belong and what is expected of them, the whole team can focus less on who’s doing what and more on what’s important to their specific role. It doesn’t need to be complicated or high-tech, but it does need to be sustainable, scalable, and repeatable so your team members can do what they do best, effectively. […]

Build an agency management system to do more of what you love. Learn to stop leaving money on the table with an agency management system. Now that we’ve discussed what systems and processes are, the tools we can use to implement them, and how to integrate them into team culture, let’s talk about what happens when we start to use these processes as we scale our agencies. […]

As agencies, we tend to overlook certain platforms and channels when it comes to their perceived relevance to our audiences or bottom-line ad potential. That bias is one that Lindsay Shearer overcame to help her clients win new business and earn 2-3 times their initial ad spend on what most of us would consider an unlikely platform — Pinterest. […]

The market right now for attracting and retaining the best employees is insane. It feels like only three people on the planet are looking for work, and they all want $3 million, plus a signing bonus. Owners are in panic mode when they think about attracting and retaining the best employees. They’re struggling to find good candidates. Or, by the time they get a candidate through their 12-step process, they miss out because they accepted a different position. […]

This week on Build a Better Agency, we’re jumping right back into our breakdown of 2022 Marketing Trends. Last time, we talked about noticeable trends in agency spending, shifting client expectations, and not missing out on opportunities for business development. This time, we’re taking things a bit closer to home by talking about trends we’re seeing in our own marketing tactics, in our employees, and in ourselves as agency owners. […]

We all wish we had more time in our schedules, right? We long for a day without interruptions so we can just focus and do our best work. Or, even worse, we’ve finished all of our work, and now we don’t know what to do with ourselves. These are two different problems, but, according to today’s guest, both have the same solution that starts in our agency operations. […]