Consistency Beats Perfection In Agency Marketing
To make it in business, we need three main things: A viable, valuable product or service that solves a real problem A way to sell and deliver it A defined group of people to sell it to But checking all three boxes will not do anything for your bank account. You must let people know every day that you have a business, that you love what you do and that you want to solve their problems. No agency survives without consistent marketing. So many of us delay sharing about our businesses because we don’t feel ready. We wait for the perfect pitch, platform or process to get started. We wait for our website to be built, or for our About Page to be perfect or for our new head shots to be ready for our fabulous business cards. We wait for the perfect newsletter template before sending an email to our list. Common barriers to consistent agency marketing Here are some common barriers that prevent people from consistent agency marketing that I just gathered from business owners on Facebook: I am too busy delivering services to clients to market my business I don’t know what to do in what order Marketing technology feels too complicated I don’t have my pitch nailed I don’t want to waste my time Boy, do I get it! No one wants to feel sloppy or unorganized. And I am not advocating that you are. Building a clear, effective brand story and agency marketing system takes planning, money and time. But given your current level of information, tools and resources, couldn’t you do something each day that would increase your chance to get ideal clients? Our starting point without a big [...]