Are you having the tough conversations?

No one is excited to have a difficult conversation with a key team member. But you choosing to avoid that conversation (I initially wrote your inability to have that conversation but we know it’s not really inability) because it’s uncomfortable can cost your agency so much. In today’s super snug employee recruitment/retention environment — you [...]

Want Your Clients to Win at Content? Do These 5 Things

Content creation is hard. It’s a vital part of modern marketing, it feeds SEO, and nearly every customer I talk to—SMB, digital agency, publisher, you name it, they all struggle. For digital agencies especially, multiply “this is hard” by a list of demanding clients and flakey freelancers, and you’ve got a recipe for something not [...]

Why can’t I find a successful salesperson for my agency?

Almost every agency owner I know wishes they didn’t have to do sales and wants to hire it out to an employee. I hear this every day because what we do is hard to sell.  99 out of 100 salespeople that an agency hires will not sell more than their initial salary and are usually [...]

Why Keeping Top Talent Should Be Your Top Priority in 2021

Employees want to feel appreciated and like they belong -- show your employees that you care about them and that you're invested in their development. In this article I recently published to Entrepreneur.com, I discuss how to show your top performers that they are at the top of your list and why you should invest [...]

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