How To Hire Strategic Thinkers — Not Just Order Takers

Good help is hard to find. You want people you can throw in the deep end on day one and can trust to make smart decisions and understand the context and impact of their choices. In other words, you want strategic thinkers. I work with hundreds of ad agencies every year, and they describe this [...]

How to Intentionally Build Your Company Culture (Rather Than Leave It to Chance)

Culture is like a hairstyle: Everyone has one, even if they’re bald. You can either pursue a style that accurately reflects your personality, or you can pretend it doesn’t matter and end up looking like Edward Scissorhands. If you haven’t been actively focused on your company culture, it can be hard to see clearly. It’s the [...]

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