Content creation is hard. It’s a vital part of modern marketing, it feeds SEO, and nearly every customer I talk to—SMB, digital agency, publisher, you name it, they all struggle. For digital agencies especially, multiply “this is hard” by a list of demanding clients and flakey freelancers, and you’ve got a recipe for something not delicious.  My company, Verblio, creates content for 500 agencies every month.  As a result, I talk to a lot of digital agencies and I hear the same complaints over and over: good writers are hard to find. Quality content is expensive and difficult to produce. Did you know that only 25% of digital agencies consider their content programs “successful?” We surveyed 115 agencies and compiled the results and takeaways in Verblio’s 2020 Digital Agency Survey. The 5 biggest content trends should not surprise you—most savvy agencies are doing this stuff. What may surprise you is how hard it is to execute these strategies at scale and to price for success.  Trend #1: Content is getting longer The data says: 57 percent of agencies are producing longer content than they were two years ago. Longer content = better results.  29% of agencies said their content length hasn’t changed in 2 years Only 14% of respondents said their content is getting shorter.  43% of agencies said their average blog post today is longer than 1,000 words For any agency steeped in SEO, those numbers are no surprise. The average length of a top-ten Google search result has now topped 2,000 words. Search engines prioritize in-depth pieces that provide significant value to audiences, especially when they also happen to naturally cover related keywords and phrases. Agencies looking to provide tangible SEO value to [...]