Doubling your agency’s size from roughly 35 employees to 65 employees serves as the leveling-up stage where you take on bigger and better clients (and often better employees to serve them). As an owner, you’re no longer in the weeds like you might have been with 12 to 35 employees. Instead, your main focuses are [...]
In the formerly monogamous advertising world, polygamy now reigns. The modern version of the client-agency relationship leaves many agencies longing for the "Mad Men" era of sole partnerships, 9-to-5 schedules and heavy drinking by 3 p.m. -- but those days are long over. Today, firms seeking integrated solutions will often hire several agencies at once, [...]
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack [...]
