leadership

Hey agency owner – make 2015 the year of action

My wish for you -is that 2015 is your year of action! I don't know about you but as much as I love the holidays, I look forward to this time of year as well.  The slate is clean and for the first couple weeks in January as things rev back up -- it's the perfect time to finish your annual planning. Want to have a spectacular year?  Here's how to give yourself a fighting chance. Complete the One Page Business Plan for the year and follow it. Institute a bonus program that gets every single employee focused on AGI (ask me more about the AMI model) Have an aggressive, unstoppable new business system and assign a bulldog inside your agency to manage it Resolve to be a owner of action this year What do I mean by being an owner of action? I think one of the human truths that cripples many agencies is that their owners are too slow to take action.  You either overthink everything or you are a little passive/aggressive and hope if you ignore an issue, it will go away. I know running an agency is complicated and exhausting -- but honestly, sometimes you are the one who makes it that way.  (I can say that because I've also said it to the guy in the mirror more than once!)  Are you sometimes going to make the wrong call?  You bet.  But more times than not, you know what you need to do. You're just afraid to do it. Owning an agency takes a blend of insanity, courage and confidence. I think he recession beat a lot of that courage and confidence out of agency owners.  The ones who are back and kicking ass are the [...]

Hey agency owner — your agency’s morale begins with you

If you're frustrated with the attitude permeating your agency, I'd like to remind you that your agency's morale begins with you. You must improve your own attitude before you begin to improve employee morale. I get it.  I've owned my agency for almost 20 years and I'd had more than my share of sleepless nights. The truth is, even when things are going better than anticipated, there are still those nagging concerns. There's always a shoe just waiting to drop. But as agency owners we need to remember that we're the barometer our employees use to take the agency's temperature. If you're uptight, they're uptight.  If you're frustrated with a certain employee, pretty soon they'll be frustrated with that person too.  If you talk about clients like they're a pain -- your employees will treat them that way. Be honest -- when you have the opportunity to chase a big new account, are you excited or do you dread the effort?  Guess what -- your employees take your lead and feel the same way. It's time to take a good look at your agency's culture and do an honest assessment. Is it the kind of culture that you're proud of and would want to work in day, after day?  Is it snarky?  Does everyone help each other or is there a parade out the door at 5 pm? Before you improve employee morale, your agency's morale begins with you. Every single time. You are the agency's visionary and it's your job to wave the company flag, not burn it. So what do you do if you're feeling worn out, frustrated, under appreciated or worried?  You fake it. You don't burden your employees with agency owner worries. [...]

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