If you were asked to think of an authority on any subject, who would come to mind? What about them designates them as an authority? What’s true about them? And what does someone have to do to earn and keep the title of authority?

Here are the Ten Truths Of An Authority.

It isn’t rocket science, but all of them are critical to be seen as a true authority in your space. And the impact of being an authority is huge! Command higher prices, have increased retention, improve your close rate, and reduce the length of your sales cycle.

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