You probably hear a woodpecker off to my right, and a warthog just walked by a little while ago. So this is a very unusual environment for me to shoot a video in. And actually, that’s the point of this video is changing up your environment.
We’ve been here just a couple of days and I have already had all kinds of interesting ideas that I’m not sure I would have had at home. The environment, the change of pace, the people, the scenery, and the people watching all of it give me new ideas. Back when I was a copywriter – both at other agencies and my own agency – one of the things I used to love to do is pair up with my art director, and when we were working on a concept, we would go somewhere. Now, this was back when we all were in an office together, but we would go to a toy store, coffee shop, park, or wherever we thought might give us some inspiration.
And I think with all of us working in our houses or working hybrid, I don’t think we do that anymore. I don’t think we go on field trips, we don’t go to art museums, we don’t go to amusement parks. We don’t go places that stimulate our imagination, our curiosity, our sense of innovation. Just giving us a fresh perspective.
And so I want to challenge you to look for ways to create field trips for your agency, to create outings. I don’t care if it’s going to the latest animated film. I don’t care if it’s going to a Comic-Con. I don’t care if it’s going to a modern art museum or a nursing home to sing Christmas carols. It doesn’t matter what it is.
What it matters is that we’re shaking things up, and that we are forcing ourselves into an environment that isn’t the norm, isn’t where we sit at our desk, trying to come up with ideas. And so I believe firmly, strongly that we have got to shake up our brains, that we have to give ourselves some fresh perspective.
It’s pretty hard to be curious. It’s pretty hard to be innovative. And honestly, that’s what our clients pay us to do. So here’s your homework. Figure out a way for you and your team to go on more field trips.
View Video Transcript
Hey, everybody. Drew McLellan here from Agency Management Institute this week coming to you from Kruger National Park in South Africa. So you probably hear a woodpecker off to my right and a warthog just walked by a little while ago. So this is a very unusual environment for me to be shooting a video in. And actually, that's the point of this video is changing up your environment. So we've been here just a couple days and I have already had all kinds of interesting ideas that I'm not sure I would have had at home. The environment, the change of pace, the people, the scenery, the people watching, all of it gives me new ideas.
Back when I was a copywriter – both at other agencies and my own agency –one of the things I used to love to do is pair up with my art director, and when we were working on a concept, we would go somewhere. Now, this was back when we all were in an office together, but we would go to a toy store or a coffee shop or a park or wherever we thought might give us some inspiration. And I think with all of us working in our houses or working hybrid, I don't think we do that anymore. I don't think we go on field trips, we don't go to art museums, we don't go to amusement parks. We don't go places that stimulate our imagination, our curiosity, our sense of innovation. Just giving us a fresh perspective. And so I want to challenge you to look for ways to create field trips for your agency, to create outings. I don't care if it's going to the latest animated film. I don't care if it's going to a Comic-Con. I don't care if it's going to a modern art museum or a nursing home to sing Christmas carols. It doesn't matter what it is.
What it matters is that we're shaking things up, and that we are forcing ourselves into an environment that isn't the norm, isn't where we sit in our de– at our desk, trying to come up with ideas. And so I believe firmly, strongly that we have got to shake up our brains, that we have to give ourselves some fresh perspective. We have to give ourselves some something to sort of chew on, to think about, to observe, to notice. When we're surrounded by the same things every day, we run out of things to notice. And when we don't notice new things, when we don't connect, new dots, when we don't ask ourselves new questions, it's pretty hard to be creative. It's pretty hard to be curious. It's pretty hard to be innovative. And honestly, that's what our clients pay us to do. So here's your homework. Figure out a way for you and your team to go on more field trips.
