“I want to learn from people who have done it and every AMI workshop is taught by someone who teaches from experience and shares their tough bumps along the way, as well as the path to success!”

Content. It may well be the most over-used word in agencies today (if you count synergy, partner and win/win as givens!) but we can’t deny that it’s here to stay. It’s not just a part of our lexicon but when done well/right — it’s a significant part of our revenue and business development efforts.

Every agency is creating content. But many of them aren’t all that happy with the consistency or quality even though it’s taking up a serious amount of agency time and attention.

If you have to create it — why not monetize it?

In this workshop, we will teach you how to move content from the costs/investment side of the ledger to the income/profit side. Whether you want to write a best-selling book, be a sought after speaker, create a podcast or video series or something else — we’ll show you how to do it and how to leverage it!

You’ll walk way from this two-day, immersive workshop knowing how to:

Monetize your Content:

  • Get paid to create it
  • Get sponsors for it
  • Use your content as the Trojan Horse of Sales
  • Create and execute an entire business development strategy baked around your content/thought leadership

Authoring a Book:

  • Identifying the topic that will drive your agency’s business development
  • Self-publish or agent/publisher (Pros and ons of both)
  • Sample pitch letter / proposal template to follow
  • Sample contracts (what to watch for and avoid)
  • How to land an agent/publisher if you choose that option
  • Time to write it? Hacks that work (including creating NO new content for your book)
  • Becoming an Amazon best seller
  • Learn/get the step-by-step complete promotional / book launch plan 30-days before (pre-launch) and through the launch
  • How to use your book to properly position you to write book #2
  • Making money from being an author
  • Obstacles and pitfalls to avoid


  • Tools every speaker needs (speaker one sheet, video, etc.)
  • Creating your topic list with your goals in mind (The Nectar strategy)
  • Identifying the right stages for you
  • Get them (the speaking gigs) to chase you
  • Working with speakers bureaus
  • How to sell from the stage without it feeling like a pitch
  • How to use every speech to reach the people NOT In the audience
  • Monetizing every speaking engagement
  • Obstacles and pitfalls to avoid

And — we will shoot a 2-3 minute video for every participant (if you want to) as a takeaway


  • Defining your niche so it is a new business machine
  • Guests = your next batch of clients (Your Trojan Horse of Sales™)
  • How to structure your podcast so it requires 15-minutes of prep per episode
  • The nitty gritty of getting it done well and right
  • How to hit iTunes Top Lists
  • Your interview is actually your interview as an agency (how to be that kind of host)
  • Monetizing your podcast so you’re getting paid to produce it
  • A complete promotional plan 30 days before launch, post launch, and every week after that
  • Obstacles and pitfalls to avoid

Video/Other kinds of content:

  • Defining your niche so it is a new business machine
  • What’s the video format (you solo, guests, a panel, etc.) and the pros and cons of each
  • The nitty gritty of getting it done well and right
  • How to hit YouTube’s Top Lists
  • Monetizing your video/other content so you’re getting paid to produce it
  • A complete promotional plan 30 days before launch, post launch, and every week after that
  • Obstacles and pitfalls to avoid

You will leave this two-day workshop fired up and energized because you will a comprehensive plan, templates, guides, and recipes for success so you can consistently create content that differentiates your agency, drives new business development, and creates a true position of thought leadership for you and your agency.

Best of all – your agency’s content will become a profit center.

Sign up for the Create Content that Creates Revenue Workshop Today!
January 16 & 17 (at Disney’s Yacht & Beach Resort) in Orlando

Register securely online here
Or download our PDF registration form here

Tuition: $1,695 for the first attendee and just $1,495 for each additional attendee. ($200 discount per person for AMI network members)

Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations and dinners are not included.

Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered workshops, no one has ever asked for a refund.

About your instructors:

Drew McLellan is the author of several books (both through publishers and self-published), the host of Build a Better Agency (in the top 5 percent of all podcasts based on downloads) and a frequent speaker at events like Inbound. Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and CEO at the Agency Management Institute. He works with over 250 agencies a year – helping them increase their bottom line. He is a frequent guest author in the New York Times, Forbes, Entrepreneur Magazine, Fortune Small Business, etc. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”

Stephen Woessner is the author of several books including the #1 Amazon.com Best Seller “Profitable Podcasting” published by AMACOM and is represented by Keller Media. Stephen is also the host of Onward Nation, a top-rated daily podcast for business owners (in the top 5 percent of all podcasts based on downloads), with listeners in 113 countries and over 28,000 email subscribers. Stephen is the CEO of Predictive ROI and his digital marketing insights have been featured in Forbes.com, Entrepreneur.com, The Washington Post, and Inc. Magazine.