4 Ways To Compete With The Big Guys
Right now, there’s a lesson big business owners are beginning to learn: Never underestimate the underdog. In a modern world, bigger isn’t always better. In fact, in an age of rapid communication, social media and light-speed tech innovation, people crave [...]
How To Hire Strategic Thinkers — Not Just Order Takers
Good help is hard to find. You want people you can throw in the deep end on day one and can trust to make smart decisions and understand the context and impact of their choices. In other words, you want [...]
5 Big Agency Owner Mistakes Make and How to Avoid Them
All agency owners have one thing in common: the desire to create a company that does it better and does it their way. But you can’t realize your vision if your agency isn’t financially successful. It’s simple: Your agency must bring [...]
When Agencies Self-Destruct
In old cartoons and action movies, the idea of self-destruction usually involved a giant red “self-destruct” button, just waiting to be pushed to trigger an explosion of impending doom. When pressed, it initiated a countdown, and the characters scrambled to [...]
How to Develop a Thought Leadership Content Strategy with John Hall
Now more than ever before, you have to differentiate yourself as an agency but with so many channels out there to consume content and distribute it in, how do you do it? Two words - thought leadership. Agency owners talk [...]
How Can Agency Account Managers Build Better Client Relationships
Innovation doesn’t happen when you’re taking orders from a client. It happens when your agency and your client work together to build something groundbreaking and different. And that’s where every agency sets out to be: on the cutting edge of [...]
The Key to Cultivating Digital Talent Is a Great Digital Teacher
So you’ve just hired a recent college graduate to handle your agency’s social media accounts. Congrats. Your Twitter account might get a few more followers, but you want more than that, right? The truth is that it takes more than [...]
How to Make Metrics Relevant for Creative Teams
As a marketing executive, you understand that metrics matter. When your creative teams work together on metric-oriented goals, you can serve your clients better, reduce mistakes and miscues, and maximize every dollar spent. Unfortunately, while you may love metrics, odds [...]
Get Your Clients to Sing Your Praises
In the Flight of the Conchords song “Carol Brown,” Jemaine’s attempt to serenade a love interest is thwarted by a choir of his ex-girlfriends. As Jemaine sings his own praises as a would-be lover, the choir sings Jemaine’s many faults: [...]
EOS Model: Why Your Agency Needs a Visionary and an Integrator with Mark Winters
Most agency owners are visionaries – able to see the future and come up with idea after idea to keep their agency on top of things. But most agency owners struggle to move those ideas forward on their own. They [...]