Do You Know Your Prospect’s Secret Process for Choosing an Agency?
All prospects have a unique approach when selecting an agency -- a “secret sauce” he or she uses to evaluate potential partners. Surprised by this? So were we. We just completed a study in which we talked to 500 CMOs and [...]
Are Stale Employees Dragging Your Business Down?
Almost every business owner has dealt with stale employees who refuse to change with the times. These employees have decided that they've learned everything they need to, and now coast by on their tenure without contributing their share to the [...]
How to Create Content that Plays to Your Unique Strengths with C.C. Chapman
“They've got to feel like they're getting something out of it so they keep coming back.” “If you give them something on a regular basis, create something to give back to them, that's when a community starts building.” “You've got [...]
Building Loyalty Within An Agency
In May 2016, the New York attorney general filed a lawsuit against Domino’s for underpaying workers at least $565,000 at 10 of its New York stores. The pizza chain urged franchisees to use its PULSE computer system — even though executives [...]
Hey agency owner – how do you recharge?
How do you recharge? I worry about you. I hang out with a lot of agency owners and I know that one of the biggest risks to your agency is owner burnout. It's that wearing fatigue that comes with 60+ [...]
How to Deal with the Nice Guy Client
Most agencies seek out the nice guy client to work with. They’re easygoing and don’t have many criticisms, which bolsters your ego. Plus, they’re often a steady source of income. But the “nice guys” aren’t always the best clients. I’ve seen [...]
7 Ways to Handle Unresponsive Clients
It’s inevitable: at some point, your client will give you the silent treatment. They probably don’t mean to make you blow steam from your ears -- it just happens -- and getting over the communication slump starts with walking a [...]
The Top Agency Trends of 2017 (Part 2)
Working with 250+ agencies a year gives us a great perspective on the top agency trends that impact (or are going to impact) us all. With that in mind, I hope you were able to listen to podcast episode 85 [...]
The Fine Line Between Value-adds and Over-servicing Clients
One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own, and that is usually the best [...]
High Employee Turnover? How to Get Interview Tests Right
Hiring managers can be a little narcissistic. When interviewing job candidates, they favor people who remind them of themselves over those who are most qualified. They're not alone: Everyone's got a streak of narcissism to some degree. But hiring managers [...]