The Top Agency Trends of 2017 (Part 2)
Working with 250+ agencies a year gives us a great perspective on the top agency trends that impact (or are going to impact) us all. With that in mind, I hope you were able to listen to podcast episode 85 [...]
The Fine Line Between Value-adds and Over-servicing Clients
One of the best compliments my agency ever received came from a client who said he never felt like we had our hand in his pocket. We were putting his interests ahead of our own, and that is usually the best [...]
High Employee Turnover? How to Get Interview Tests Right
Hiring managers can be a little narcissistic. When interviewing job candidates, they favor people who remind them of themselves over those who are most qualified. They're not alone: Everyone's got a streak of narcissism to some degree. But hiring managers [...]
How to Use Content to Position Your Agency as a Thought Leader with Simon Thompson
We all know how important content is for our own agencies and for our clients. And yet, most agencies struggle to actually get it done and done well. We know how to do it in theory. We understand the audience [...]
Scope Creep Is Killing Your Bottom Line: Here’s How to Prevent It
Picture this all-too-common scenario: You're 12 revisions into a client project, when you promised only four. You've now spent almost triple the time you intended on the project, which gives you less time (and energy) to devote to other clients. It's [...]
The Nuanced Art Of Pricing Agency Services
Pricing agency services is a nuanced art. Priced too high, your target customers won’t be able to afford you. Priced too low, you’ll leave money on the table with each new client or — even worse — run your business into [...]
Why New Business Development Should Never Leave The Top Of Your List
Raise your hand if you’ve used one of these excuses for why you haven’t gotten around to putting a strategy in place for business development: “We grow based on referrals.” “We’re going to hire somebody.” “We’re too busy with our [...]
The Best Lead Generation Channels for Agencies with Alex Berman
Agencies should get 70%+ of their new net revenue from referrals but that does not mean you shouldn’t have a concerted new business effort as well. When you count on referrals and referrals alone, you are beholden to accept whatever [...]
5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called [...]
6 Questions to Help You Find Your Tribe
We make many choices that mold our personalities, but none are quite as important as the people we choose to be around. As motivational speaker Jim Rohn put it, we are the average of the five people we spend the most [...]