Five Ways Agencies Can Prove Their Value
To agencies operating in the “Mad Men” era, marketing today would be almost unrecognizable. Agencies used to sell media, giving away all their best ideas — even producing ads for free! — in exchange for media commissions. The end goal [...]
What Your Key Executive Needs from You, the Business Owner with Craig Barnes
The cornerstone of AMI is our agency owner peer networks. As an agency owner, there aren’t a lot of people you can be 100% candid with, when it comes to how things are going, what you’re working on and the [...]
The Key to Agency Profitability? Good Old-Fashioned Time Sheets
Did you complete your time sheets today? Did your employees? If your answer is “no,” your agency is missing out on a crucial opportunity to increase agency profitability and productivity. There are consultants out there who think agency folks shouldn’t have to [...]
Marketers, This Is the Best Way to Truly Serve a Nonprofit
We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or [...]
4 Strategies to Spark On-Demand Creativity
Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone. Whether it’s the account services team bringing fresh ideas to clients, the [...]
Why Your Agency New Business Plan Needs Consistency with Dave Currie
I know I sound like a broken record but I can’t emphasize enough how vital it is to your agency that business development activity is a daily occurrence. You’ve got to plant seeds while the business is strong and the [...]
Do You Want More Clients? Guide Them to the Right Answer.
Today's post is a guest article by David J. P. Fisher. When thinking about how to sell their services, most agency owners think that they either have to pound relentlessly or wait patiently. Either they send out tons of emails, [...]
You’re One Exercise Away From Building Your Dream Life
During a recent trip to San Diego, I was reminded of the importance of deliberately chasing your dream life. On an early morning stroll on the beach, I walked past a surfer and said, Gosh, it’s early to be out [...]
The Top Agency Trends of 2017 (Part 1)
Every year, we’re blessed to work with 250+ agencies and that gives us a chance to develop a serious micro and macro view of the business. While every agency is unique – there are certainly some trends that impact (or [...]
Dealstorming Methodology: The Combination of Deal-Making and Brainstorming & How to Use it to Grow Your Business with Tim Sanders
I know very few agency owners who love that the burden of sales sits squarely on their shoulders. Many of you don’t enjoy sales and would rather be back in the shop, creating or strategizing. Well, here’s some good news. [...]