Marketers, This Is the Best Way to Truly Serve a Nonprofit
We all want to do good in the world. Agencies have a strong tradition of taking on pro bono work for nonprofits -- this sometimes means designing a logo or creating a brochure; other times it's sponsoring an event, or [...]
4 Strategies to Spark On-Demand Creativity
Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone. Whether it’s the account services team bringing fresh ideas to clients, the [...]
Why Your Agency New Business Plan Needs Consistency with Dave Currie
I know I sound like a broken record but I can’t emphasize enough how vital it is to your agency that business development activity is a daily occurrence. You’ve got to plant seeds while the business is strong and the [...]
Do You Want More Clients? Guide Them to the Right Answer.
Today's post is a guest article by David J. P. Fisher. When thinking about how to sell their services, most agency owners think that they either have to pound relentlessly or wait patiently. Either they send out tons of emails, [...]
You’re One Exercise Away From Building Your Dream Life
During a recent trip to San Diego, I was reminded of the importance of deliberately chasing your dream life. On an early morning stroll on the beach, I walked past a surfer and said, Gosh, it’s early to be out [...]
The Top Agency Trends of 2017 (Part 1)
Every year, we’re blessed to work with 250+ agencies and that gives us a chance to develop a serious micro and macro view of the business. While every agency is unique – there are certainly some trends that impact (or [...]
Dealstorming Methodology: The Combination of Deal-Making and Brainstorming & How to Use it to Grow Your Business with Tim Sanders
I know very few agency owners who love that the burden of sales sits squarely on their shoulders. Many of you don’t enjoy sales and would rather be back in the shop, creating or strategizing. Well, here’s some good news. [...]
What Does Business Development Do with Jake Jorgovan
My podcast guest Jake Jorgovan from Outbound Creative made a provocative statement. He said: “Block out at least an hour a day, typically in the morning, as a way to put time in working on your own business before you [...]
Hey agency owner — are you protecting your partnership?
Are you protecting your partnership? No one buys homeowners insurance because they actually expect to have a fire at their house. But they know if they want until there’s a fire, it’s too late. So, on the very first day [...]
How to Develop Thought Leadership Content that Keeps You Top of Mind with John Hall
Thought leadership. Content creation. Owning a topic and being the authentic expert in that space. These elements are critical components of an agency’s business development plan today. As you have heard from me many times, it’s all about moving your [...]