Integrating Marketing and Customer Service with Jay Baer
Integrating both marketing and customer service is extremely important to effectively running your business. But do you know exactly how important it is? I’m not sure you do. Imagine working for a company that actually has a position called your [...]
Hey agency owner — 2016 Content Conferences for Agencies
I recently had an AMI agency ask me which 2016 content management conferences for agencies I would recommend they consider putting into the budget. First -- bravo to the agency for actually baking professional development into their budget. Most agencies [...]
The Importance of Chemistry in Business with Bob Sanders
What do CMOs and other decision makers say is the final decision point when it comes to hiring an agency? Chemistry. Many agencies believe that chemistry is not really in their control but actually, there are definitely some things you [...]
Coaching and Mentoring Employees for Success in Your Agency
You look at your employees and you see what’s possible. They’re capable of even more. But what’s in the way of coaching and mentoring employees so that they can get there? There are lots of reasons, but the biggest one is [...]
The Power of Audience Segmentation Strategies with Susan Baier
In today’s world of clients needing more data/insights, ROI for their marketing spend and micro targeting to avoid waste, research is key. Clients want an agency that not only knows how to gather data, but how to work with it, [...]
New Business Prospecting & Making Your Agency Attractive to Prospects with Chuck Meyst
As agency owners, the topic of new business prospecting is one that’s always on your mind. How do you do it in a way that’s different from every other agency out there? Is there a better way? Can you truly [...]
How to Clear the Obstacles that Prevent You from Growing and Scaling Your Business with Karl Sakas
Starting an agency is easy. Growing and scaling your business is anything but. There are lots of obstacles and landmines, not to mention just trying to run the agency, which can get in the way. My podcast guest Karl Sakas [...]
Managing Business Growth to Create a Sustainable Business with Trent Dyrsmid
There’s no topic that is not more top of mind for an agency owner than growing your agency so it is stronger, more profitable and more sustainable. In a recent podcast with Trent Dyrsmid, we talked scaling your agency and [...]
SMART Goal Planning is Key to Running a Successful Agency
I recently recorded a podcast about the value and process of smart goal planning for your agency. I know you’re crazy busy with the day to day. I get that you never have more than 10 minutes uninterrupted. Which is [...]
Digital Media Buying, Programmatic Buying & Real-Time Bidding Best Practices with Jay Friedman
If you’ve been in the agency business for any length of time you know that nothing is static in our world. But I’m not sure I’ve ever seen a constant state of change like our industry is in now. Many [...]