How often has a prospect or client come to you asking for a brochure, app or some other tactic when it’s actually not what they need? The truth is — clients often don’t know what they need, but they know they have a problem. They don’t know how to ask for it but what they’re [...]
At Agency Management Roundtable (AMR) we've been preaching this for years. Agencies need to get out of the "making stuff" business and get into the business problem solving business. Agencies need to behave like consultancies. We need to shift from doing to thinking. Our clients expect us to help them hit their goals and dodge [...]
There have been a lot of articles, blog posts, tweets and speeches of late that are all lamenting that many agencies are closing their blogs because no one reads them. Most tiptoe around the "why" suggesting that people are getting more visual (so have a Pinterest board or have your agency get active on Instagram) [...]
One of the biggest challenges for agency leaders today is stay on top of the trends, shifts and ever-shifting landscape so they can help their clients stay plugged in. It's tough to find reliable sources that aren't either so well known they don't provide an edge or are so far out there that they're too [...]
