Content marketing is all the rage but most of it is just packaging. Frankly -- agencies have been using content marketing for decades for their clients. It's not new. But what I think is new is the idea that agencies should use content to attract prospects for themselves. This type of content management strategy was [...]
Not too long ago, anyone and everyone with a computer who knew how to build a website was opening up a digital agency. Traditional agencies fought against that with hiring a digital ninja or two and creating a silo within their agency. Sometimes they were treated as two separate entities but it was clear that [...]
Over at The Agency Post, I talked about my concern that agencies don't seem to have their act together when it comes to their own internal content strategy. As I said in the post -- what I find both interesting and frustrating is that agencies know how to create and implement marketing and content strategies [...]
There have been a lot of articles, blog posts, tweets and speeches of late that are all lamenting that many agencies are closing their blogs because no one reads them. Most tiptoe around the "why" suggesting that people are getting more visual (so have a Pinterest board or have your agency get active on Instagram) [...]
I had the good fortune of being a guest on a RockStar Radio Network show a couple weeks ago to talk about a topic I believe in strongly -- agencies need to walk their social media talk. My good friend Steve Olenski was guest hosting for Carol McManus, the LinkedIn Lady and he asked me to [...]
