Not too long ago, anyone and everyone with a computer who knew how to build a website was opening up a digital agency. Traditional agencies fought against that with hiring a digital ninja or two and creating a silo within their agency. Sometimes they were treated as two separate entities but it was clear that the expertise was contained within that department either way.
As the market has evolved,digital has become the norm audit’s no longer a secret sauce for agencies. Now, an agency with only a handful of people who are digitally savvy is considered behind the times. As you know — everyone has to be these days.
I spoke with Digiday about how digital should be part of every agency staffer’s role and every strategy offered to your clients and that the time for the digital jedi has come to an end.