The communications world has changed drastically in recent years and practicing effective public relations strategies and tactics are no exception. Gone are the days of only having to know one or two reporters or knowing all of the potential publications to pitch. Today, there are so many more channels and opportunities that agencies struggle with [...]
I work with over 200 agencies a year and the ones who are really crushing their AGI goals are the ones who have blended digital and PR into their shops. The addition of PR into a traditional ad shop (even one who has made the leap to digital) brings all kinds of new revenue opportunities [...]
Every agency is wrestling with content creation these days. But sadly, most content is still too sales-y and lacks a compelling story that’s meaningful and memorable. As we all know — creating great content isn’t just about regurgitating sales bullet points. There needs to be some heart in the mix. Even if your agency is stellar [...]
Many agencies know how to create and implement marketing and content strategies for their clients, but when it comes to their own business they often miss the mark. Instead the thorough and well thought out plan they’d present to their clients, their efforts are often haphazard and sporadic. How guide your clients and have them [...]
Awhile ago, we received a call from an agency in upstate New York. "I was looking through a back issues of Money Magazine," he said, "and I saw your letter to the editor mentioning that one of the things you do is work as an advertising agency consultant. You might be the kind of person [...]
