Many agencies know how to create and implement marketing and content strategies for their clients, but when it comes to their own business they often miss the mark. Instead the thorough and well thought out plan they’d present to their clients, their efforts are often haphazard and sporadic. How guide your clients and have them trust your advice when you don’t model that behavior in your own business? So how can you build a foundation for your agency’s content marketing future?
The Agency Post asked me to write the following article about how to build a foundation for your agency’s content marketing strategy. How have you worked to create your agency’s content strategy? What challenges have you faced? I want to hear from you!