Every agency is wrestling with content creation these days. But sadly, most content is still too sales-y and lacks a compelling story that’s meaningful and memorable. As we all know — creating great content isn’t just about regurgitating sales bullet points. There needs to be some heart in the mix.
Even if your agency is stellar at creating content for your clients, the one place most agencies stumble is on their own content. It’s a combination of not carving out enough time and being too focused on the sale. Both mistakes get in our way of creating compelling content for our own agencies.
In the following article for The Agency Post, I break down content marketing strategies to help you build a better conversation for your clients. How are you telling your agency’s story? How are you helping build your clients’ story? Let me know…