Almost every business owner has dealt with stale employees who refuse to change with the times. These employees have decided that they've learned everything they need to, and now coast by on their tenure without contributing their share to the success of the company. Unfortunately for you, the boss, these employees probably used to be [...]
Are you protecting your partnership? No one buys homeowners insurance because they actually expect to have a fire at their house. But they know if they want until there’s a fire, it’s too late. So, on the very first day they buy their house — they buy the insurance as well, hoping they never have [...]
“Your goal is to create the most useful, relevant content, and then optimize it in such a way that a search engine decided to show that to somebody who has that intent.” In today’s cluttered market that’s easier said than done, for even the most savvy agencies. Many of you may know my podcast guest [...]
Want more money in your pocket -- measure what matters. Many agency owners want their agency to be more stable, more profitable and more predictable. The truth is -- you can have all of that but it doesn't happen by accident. You've heard the expression "if you want it to matter, measure it" and that's [...]
